Those currently using their Google or Facebook accounts to
log-in to Yahoo services will soon no longer be able to, as Yahoo is removing the functionality from all its services in the very near future.
According to a Yahoo spokesperson, the change to how the company allows sign-ins will be rolled out gradually, and when it does get implemented it will require users to register for a Yahoo ID to continue using the service. Yahoo did not give any details as to how current users with Google/Facebook log-in credentials will transfer or link their current accounts to their new Yahoo ID sign-ins.
Among Yahoo’s many services, the first one to be hit with the new protocol is Yahoo’s Sports Tourney Pick’Em service, a fantasy NCAA basketball service hosted and run by Yahoo. But users will eventually begin noticing the removal of the Facebook and Google login buttons from Yahoo’s other products as well. Yahoo refrained to provide a specific time frame for when the change will be in full effect.
Yahoo did not release a full statement as to why it decided to make this change, but the company has said that the change “will allow us to offer the best personalized experience to everyone”. How Yahoo plans to make its old and eventual new users experiences more personal is yet to be seen.
This big change is one of the latest in many efforts made by Yahoo’s Chief Executive Officer Marissa Mayer to revive the ailing company. The company said in a press statement that “Yahoo is continually working on improving the user experience.”
Mayer took over as CEO at Yahoo back in 2012, and has since initiated many changes in the company, including the development of a new version of many of its popular services, including Yahoo Mail and Yahoo Finance.
Last year, Mayer also initiated a program that would allow new users to claim inactive Yahoo user IDs that have not been used for at least 12 months. The program might have been initiated to prepare for this latest change.