Spotify has announced that it has started to roll out a new redesign across all its platforms – first to the web, iPhone, and desktop, then to other platforms such as Android later on. It’ll be the site’s first major design overhaul since the service launched back in 2008.
“This is the first redesign this big that we’ve done, we’ve done bits and pieces along the way and launched on new platforms, but this is the first we’ve done of the whole service since the beginning,” says Michelle Kadir, Spotify’s director of product development.
Spotify’s overall design is now darker and puts a lot more focus on the art attached to each song. The site’s typography has also been
adjusted to be more simple (and serious); the company also recently changed its logo and the new design reflects the change in style. The company has also introduced rounded iconography and buttons. Circular images now represent artists or people profiles while square images represent album art. Photos on artist pages and other areas are now larger as well.
With the new design and UI, Spotify has also introduced the “Your Music” feature which basically collects and helps you organize all the music you like. It effectively replaces the “Starred” section of the app and the company has even completely removed the “star” icon/action from the service. The company wants you to curate your music with the new Your Music feature. With Your Music, users will be able to save music they like from “Discover” and “Browse” and later view them by song, album, or artist. Users will also be able to create playlists in Your Music and sync their Your Music collection to their device for offline listening. Spotify previously announced a similar feature back in December 2012, but never launched it..
Spotify has also changed its Browse section to be more intuitive in the content it delivers to users; the company wants to bring more relevant and localized content to each user. The section is now also more graphical with improved icons and buttons.
Spotify recently started offering discounts for its unlimited ad-free premium subscription service to college students in the US.