Is President Trump’s presidency bad for business? Two more retailers have decided to join the list of companies seeking to partially or completely distance themselves from the Trump brand. On Saturday, it was reported by Reuters that Sears Holdings and subsidiary Kmart will discontinue online sales of 31 items from the Trump Home collection, which include living room and bedroom furniture lines, lamps and chandeliers. However, it’s unclear which 31 Trump Home items in particular will be removed from the companies’ online stores.
Brian Hanover, a spokesman for Illinois-based Sears Holdings, said the decision was made “amid a streamlining effort,” Reuters reported.
“As part of the company’s initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items,” Hanover said, adding that neither Sears nor Kmart carry Trump Home products in their retail stores.
As of Sunday, 14 Trump Home products sold by third-party vendors remain on the Sears website, all but one listed with discounted prices. A $942 Trump Home mirror now has a price tag of $628, while another mirror that originally had a selling price of $818 is now at $598.
Only two Trump Home lamps, also sold by third-party vendors, are on Kmart’s website Sunday, both with significantly lower prices.
Last week, Nordstrom, Neiman Marcus and Belk stopped selling Ivanka Trump’s name-branded line of clothing, shoes and jewelry amid an aggressive campaign to boycott the Trump brand.
The companies issued statements that suggest that the move was driven by consumer feedback and how well the products sell. For example, Nordstrom, said the company’s decision was based on the products’ performance, not politics. “Over the past year, and particularly in the last half of 2016, sales of the brand have steadily declined to the point where it didn’t make good business sense for us to continue with the line for now,” Nordstrom said in a statement.
However, Trump wasn’t buying it. He took to Twitter to blast the company:
My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!
— Donald J. Trump (@realDonaldTrump) February 8, 2017
On Wednesday, Belk said in a statement that the company is no longer selling Ivanka Trump-branded merchandise online, though it continues to sell the products at its stores.
“We welcome and pay close attention to feedback from our customers,” the company said. “We continually review our assortment and the performance of the brands we carry. We make adjustments as part of our normal course of business operations.”
As Trump continues his presidency during the next upcoming years, how will the future look for the products that are branded with his name?