Nordstrom has decided they will no longer be carrying Ivanka Trump’s name-branded line of clothing and shoes, a company representative said on Thursday. The change comes following weeks-long boycotting by an anti-Trump activist group, however the company said the drop is due to the “brand’s performance.”
The anti-Trump activist group, “Grab Your Wallet”, demanded that the company stop doing business with the president or anyone in his family. Nordstrom released a statement regarding the decision to drop Ivanka Trump’s line, but did not mention the activist group efforts as a motive.
“Each year we cut about 10% [of brands] and refresh our assortment with about the same amount,” the statement said. “In this case, based on the brand’s performance we’ve decided not to buy it for this season.”
The retailer still has a few remaining items of the line in stock and they will continue to sell the rest of the inventory, a representative said. On Nordstrom’s website on Thursday evening, the only remaining items from the Ivanka Trump line were four styles of shoes, all of which were being sold at a discounted price.
A Nordstrom spokesperson did not say if the decision was permanent, just that they make their buying decisions each season.
Shannon Coulter, a co-founder of Grab Your Wallet said that the number of items listed for sale on the company’s website was down from the 71 items it had for sale in early December.
“I am absolutely thrilled, and I know the vast majority of Grab Your Wallet participants will be as well,” said Coulter.
“The cause and effect here is very clear,” Coulter wrote in an email message Thursday evening after Nordstrom announced its decision. “Over 230,000 Tweets and who knows how many millions of dollars’ worth of missed purchases later, they finally heard us.”
The “Grab Your Wallet” campaign has now targeted more than 60 companies. Groups included in those targeted companies are a group that includes Trump’s golf courses and hotels, those that sell Trump-branded goods, and other businesses whose leaders endorsed Trump or donated to his campaign.
Their campaign started in October after a video of President Trump was released by The Washington Post showing him saying he could “grab them by the p—y,” talking about women’s genitals.
Four days following the release of the video, Coulter posted her concern on Twitter regarding the company carrying Ivanka Trump’s brand. “.@Nordstrom: as a woman, longtime customer, and huge fan of your brand, I’m concerned that you carry the Ivanka Trump collection. 1/,” she tweeted.
.@Nordstrom: as a woman, longtime customer, and huge fan of your brand, I'm concerned that you carry the Ivanka Trump collection. 1/
— Shannon Coulter (@shannoncoulter) October 12, 2016