Binge watching has risen to a whole new level with Netflix’s announcement that subscribers are now able to access select shows offline.
“Airplane mode. Road trip mode. Stuck-in-the-subway-for-20-minutes mode. Your favorite stories are now available for download anytime,” read a promotional tweet from the company’s Twitter account.
Beginning December 1, Netflix subscribers are able to keep up with Piper, Alex and the gang of Orange Is the New Black even without an internet connection.
Netflix playback will allow you to save things on your mobile device or tablet to be played back later. The programs can be stored in standard definition or high definition.
The two definition options allow you to prioritize between the video quality or the amount of device storage that will be required.
But the best part is the playback option is available for all subscribers. This is not an upcharge or privilege of a special subscription.
This feature is one that Netflix executives originally said was a very unlikely feature for the company to ever launch.
However, earlier this year, Netflix CEO Reed Hastings, said the company wanted to “keep an open mind” about a download-and-go option.
Shows available for offline playback are a mix of Netflix originals such as Stranger Things and House of Cards. A random mix of other programs will also be available such as Breaking Bad, Kung Fu Panda 3 and Minions.
The company has not said exactly how many shows will be available in all. Additional selections are promised to be on the way, though.
This feature is available on the latest iOS and Android version of Netflix, provided the devices are running iOS 8.0 or Android 4.4.2 or later.
Once you download the app, shows and movies available for offline playback will have a download button. This will allow you to download the show or movie to your device. Once the download is complete, you no longer need internet connection. You will simply return to the app and select the stored program.
Netflix is hoping that this will be a tool that will improve their marketing in places where internet connection is more expensive or limited.
According to an article in the Denver Post, Netflix has 86.7 million customers worldwide. Of those 86.7 million customers though, only 47.5 million live in the United States leaving the company relying on international markets for the majority of their growth.
This will make Netflix more accessible in areas with developing markets such as Asia or Africa.