Apps are generally seen as drivers for growth as well as success of any mobile platform. That is the clear reason why Microsoft Corp has adopted the use of financial incentives to encourage developers to contribute apps to its system. The company has launched ‘App Builder Rewards’ to attract app developers for Windows 8 and Windows Phone.
The new rewards program is tied in with the company’s own App Builder program. There is a special App Builder Website where developers could find and use tools and resources for designing, creating, and testing apps for Windows 8 and/or Windows Phone.
‘App Builder Rewards’ set up ‘quests’ to help developers generate points for accomplishing specific tasks or completing objectives. Microsoft has clearly followed many successful app companies that run rewards system to encourage app developers to achieve goals and perform tasks so they would be able to cash in on specific prizes or incentives.
App developers earn points for doing specific tasks. They could spend points to buy certain goods and services as well. Signing up and attending any online event generate 1,000 points each. There is an online event scheduled on August 21, which should be participated in for app makers to earn the corresponding rewards points. Yearlong participation earns the app developer 5,000 points, while following on Twitter would generate 100 points. Other minor actions could help earn 50 points for each.
The accumulated points could be used to make redemption of goods and services. For a free version of Xbox 360 Joyride, 2,000 points are needed. Halo 4 for Xbox 360 could be exchanged for 4,500 points. Annual fee for Windows Phone Dev Account could be waived for 5,000 points. The rewards system is only offered to app developers residing in the US.
Other incentive programs
Microsoft Corp first launched a rewards program aimed at enticing app developers in March. Through ‘Keep the Cash Offer,’ it committed to reward each developer with $100 for every app created. However, that offer lasted only until June 30. But, according to sources, the company has never stopped helping fund projects of some app developers. That is another strategy to motivate and assist app makers.
As many analysts point out, there is a problem arising from such incentives. Those rewards and funding assistance programs may surely help bring in many new apps into the platform. But there would be questions about the quality of some of those. However, at times, quality is not the basis of appeal to users. Many app users prioritize overall appeal over quality these days.