ChannelNet, with Hyundai Capital America, has upgraded its dealer portal to help dealership employees access data needed to close deals faster. The new portal now includes a mobile use feature as well as customizing the portal to fit the duties of multiple staffers.
Hyundai Capital is the first auto lender to try out the newly upgraded program. The auto lender has more than 10,000 registered users, including business development members, sales staff and dealership general managers. Since the upgrade late last year, the dealer portal has grown by 54 percent, according to ChannelNet CEO Paula Tompkins.
“What people need to do their job is now at their fingertips, when they want it and where they want it,” she said. “The portal is now a one-stop shop for everything the dealership’s staff needs from the captive finance company and other third-party vendors.”
Salespeople can walk around the showroom simply carrying a smartphone or table and “can instantly tell consumers what incentives are available on a specific vehicle,” Tompkins gave as an example as to how the upgrades are beneficial.
Since 2010, Hyundai Capital has partnered with ChannelNet, said Erick Gonzalez, national sales director for Hyundai Motor Finance at Hyundai Capital America.
“We knew the importance of having a one-stop shop for all of our dealer interaction, connectivity, functionality, transactional capability, communication,” Gonzalez said.
The partnership was formed six months prior to the launch of the dealer portal. Only 81 days after the launch of the dealer portal, every Hyundai dealership had at least one registered user. ChannelNet launched an updated version of the portal in late 2016, “which is one of the very few mobile-ready, interactive, customizable [programs] at a user level,” Gonzalez said.
Currently, the updated portal is available to Hyundai and Kia brands. Soon, it will also be available to the Genesis brand. The ability to target communication by role or by location is one of the major benefits of the updates, Gonzalez said.
“A business office manager,” Gonzalez said, “requires more transactional and financial data and compliance elements. That is very different from a sales manager, which obviously would be much more interested in lead management. An F&I manager needs to know our latest programs and incentives.”
Hyundai Capital has been able to be more specific in its communication towards these roles, thanks to the ChannelNet portal.
“I never have to worry about not having the capability to target a particular market, district or region with communication,” Gonzalez said.