Blackberry has officially announced that it will not beÂ renewing its licensing agreement with T-Mobile US to sell Blackberry productsÂ when the license expires later this month on April 25.
Last February, T-Mobile offered give to discounts to customersÂ who upgraded their Blackberries to iPhones, which prompted Blackberry CEO John ChenÂ to write a blog post expressing his outrage of the service provider’s move.Â T-Mobile attempted to do some damage control by offering customers $250 if theyÂ upgraded their older Blackberry to a newer model, but also offered the sameÂ users $200 if they chose another manufacturer. All this led to 94 percent ofÂ T-Mobile’s Blackberry users switching to a different phone brand and ultimatelyÂ led to today’s announcement.
Current T-Mobile customers using Blackberries shouldn’t beÂ affected by the change, as Blackberry has promised to still provide theÂ “best possible customer service” to those customers. T-Mobile willÂ also still be able to sell the Blackberry devices they still have in theirÂ inventory but will no longer be receiving new models from the smartphoneÂ manufacturer.
â€śBlackBerry has had a positive relationship with T-MobileÂ for many years.Â Regretfully, at thisÂ time, our strategies are not complementary and we must act in the best interestÂ of our BlackBerry customers. We hope to work with T-Mobile again in the future whenÂ our business strategies are aligned,â€ť said BlackBerry CEO and Executive Chair,Â John Chen.Â â€śWe are deeply grateful toÂ our loyal BlackBerry customers and will do everything in our power to provideÂ continued support with your existing carrier or ensure a smooth transition toÂ our other carrier partners.”
Moving forward, Blackberry is working to get their devicesÂ to consumers and business users through other carriers (their products are alsoÂ currently available through Verizon) but as CEO Chen has said, a reunion withÂ T-Mobile isn’t impossible.
Blackberry also recently released an update to itsÂ BBM messaging app that introduced the use of stickers and opening of the BBMÂ Shop. The company also enabled group photo sharing with the update. Blackberry hasÂ been trying to push its BBM service by most recently announcing that the appÂ will be coming to Windows Phone as well as making the service available on theÂ iOS and Android last year.